Founder, Salt + Co Marketing · B2B Marketing Strategist
13+ years in identity verification & fintech
I build marketing from scratch for early-stage companies that don't have time to figure it out as they go.
Strategy, content, systems, paid media, and brand — all of it, done with intention and grounded in faith-first leadership. I've spent 13+ years in the identity verification and fintech space, which means I don't need a long runway to understand your product, your buyer, or your market. What you see here is a live record of the work.
01 Strategize
Foundation first
Positioning, ICP, voice, messaging, and full funnel audit. Clarity before campaigns — every time.
02 Systems
Make it work together
CRM alignment, automation, nurture frameworks, and dashboards. Nothing slips and nothing is ad hoc.
03 Scale
Activate and grow
Campaigns, paid media, content engine, performance tracking. Built to compound over time.
178%
AI agent traffic growth in 30 days
1 platform to 4
55%
Organic search growth on Google and Bing simultaneously
60-day window
185%
LinkedIn impressions growth
Month over month
5
SEO/GEO-optimized blog posts published
Dec 2025 – Mar 2026
0 → 1
Full marketing function built from scratch
Day 1, no infrastructure
2
Podcast episodes recorded as host
The Modern Risk Playbook
Identity Orchestration for Commercial Equipment Finance: Reducing Risk Without Slowing Onboarding
Risk-based onboarding, channel fraud, and where traditional identity stacks break down for commercial lenders.
Specialty Lending's KYC, AML & Fraud Challenge: Why Fragmented Tools Fail
Why the compliance stack accumulated over time is costing specialty lenders more than they realize.
White-Labeled Grid Apply: Keep Customers in Your Brand Experience
How branded verification flows reduce application abandonment at the critical moment in the customer relationship.
Auto Finance Fraud Prevention Workflows: Mastering Security, Efficiency, and Customer Experience
Mastering security, efficiency, and customer experience in a high-fraud, high-velocity lending environment.
Identity Verification and Fraud Prevention for Automotive Dealerships and Marketplaces
The fraud landscape facing automotive dealers and marketplaces, and how a modern identity stack changes the equation.
Head of Marketing at Grid — fraud prevention and identity verification platform serving financial institutions, auto lenders, and specialty finance
Building the full marketing function as first hire · December 2025 to present · gridverify.com
Host of The Modern Risk Playbook podcast — practitioner conversations on fraud, identity, and risk operations
2 episodes recorded · 3 in production
Running paid media across Google Search and LinkedIn targeting auto finance and specialty lending decision-makers
Pilot launched March 2026 · placement research underway across Javelin, Point Predictive, PYMTS, American Banker
Salt + Co Marketing — taking select clients for fractional CMO and strategic marketing engagements